Archive for September, 2011

Breast cancer more aggressive in women who are stressed

Breast cancer spreads more aggressively in women who are stressed.  Fear, anxiety and isolation all play a part in determining just how quickly the tumour grows, researchers have discovered.
Researchers from the University of Illinois discovered the association between stress and aggressive tumour growth when they carried out a psychological profile on 989 women who had recently been diagnosed with breast cancer.
The researchers are puzzled by the association, however, and can’t explain how stress interacts with tumour growth.  They’re also not sure what came first: are the women more stressed because they have cancer, or did their stress bring on the cancer in the first place?
(Source: American Association for Cancer Research conference, September 19, 2011).

Whatever the reason for the Stress there is no doubt that Stress increases the tumour aggression. That is why you need to manage the stress. Take time out every day and learn to manage your stress. Here is a simple resource that can help you on your way.

Relieve Stress and Tension


For a more detailed health coaching programme contact: Wilf Archer – Professional Health coach.

September 27, 2011 at 7:56 pm Leave a comment

Are You Ready To Lose Weight?

“I’m on a diet.” It could almost be the national slogan. With so many people attempting to lose weight, it’s amazing how little weight is actually lost and kept off. One of the reasons people find themselves dieting over and over again is they start their efforts without asking one important question: “Am I ready?” To help you find the answer, ask yourself a few more questions:

What’s My Motivation?

Think about your reason for wanting to lose weight and decide if it’s enough to support a long-range commitment. Are you dieting to get ready for the swimsuit season or because your doctor told you your next heart attack could be fatal? Weight loss that’s permanent is more often the result of long-term health considerations than of short-term goals, such as the upcoming class reunion.

Can I Cope With One More Change?

If you’ve just gone through an important change in your life — a divorce, job change, extra stress at work, even a positive change, such as a marriage or new baby — consider postponing changes in your diet and exercise habits. Too much change at once can push you into the high-stress zone.

Am I Willing To Be Realistic?

Perhaps the major reason diets fail is the dieter hopes to shed a large amount of weight in a hurry, to get quick results — and a quick end to the diet. If you expect to lose more than one or two pounds a week, you’re setting yourself up for failure. And, expecting a diet to be a temporary measure rather than a lifelong change in eating and exercise habits is also a sure-fire way to fail.

Do I Have Time And Energy?

Experts say that exercise is an important component of any weight-loss program. Are you willing to make walking, jogging, swimming, or an aerobics class a permanent part of your daily life?

How Will Others React?

A supportive and understanding network of family and friends can help you enormously. Do you expect your family to partake of your new low-fat recipes? Do you want them to cheer you on, nag you when you lapse, or just leave you alone? Talk over your plans with your loved ones. What are their expectations and fears? For instance, your spouse may worry that as you lose weight, you’ll become too attractive to others.

Losing weight permanently requires a major life change, not just another diet. Your answers to the above questions can help you decide if now is the time to start.


September 23, 2011 at 8:28 pm Leave a comment

Are Some People Born To Be Fat?

Were you chubby by age 10? Are your parents, brothers, and sisters overweight? Are you a woman with a tendency to gain weight in the hips, buttocks, and thighs or after pregnancy? If your answer to any of these questions is yes, and if you’ve tried and failed to lose weight even on a starvation diet, you may indeed have a genetic tendency to be heavier than what our culture accepts as ideal.

Here are some reasons why researchers think some people just tend to be heavier than others, and what you can do about it.

When It’s In Your Genes

People whose parents are heavy probably started out life with more fat cells than the norm. And, the body just likes to keep those fat cells filled up. These people are the best equipped to survive famine when food is scarce.

Another inherited fat-producing tendency is a low resting metabolic rate. People in this group burn fewer calories just sitting around than others do.

If you fall into either of these categories, try this strategy:

  • Concentrate on eating low-fat foods rather than cutting calories. To satisfy your body’s craving for food, fill up on complex carbohydrates such as fruits, vegetables, whole-grain breads, cereals, and pastas. Hold the mayo and the cream sauce.
  • Reduce calories gradually rather than suddenly. Your body may respond to drastic diets by lowering its resting metabolic rate even further.
  • Incorporate exercise into your weight-loss program. Exercise boosts your resting metabolic rate so you burn more calories even when you’re at rest.

When Hormones Play A Role

Some women have heavy hips, thighs, and buttocks or a tendency to gain weight after pregnancy. They also gain when on birth control pills or estrogenic therapy. If your body responds to estrogenic by putting on weight, use the same weight-loss strategy as for people who are genetically fat, but expect to take longer to lose extra pounds than someone without this tendency. If you’re on birth control pills or estrogenic therapy, discuss alternatives with your doctor. The good news is that your excess weight is not as harmful to your health as weight in other parts of the body (excess fat around the waistline increases the risk for many diseases). Maybe it’s time to revise your self-image to include fuller hips and buttocks.

Be Realistic

The majority of people are not overweight because of genetic problems. Most people who diet think they’re eating far less and exercising far more than they really are.

Work with a dietician to realistically assess your calorie intake and exercise program and to set a healthy target weight for your body type and genetic background. Before beginning any weight-loss program, get a thorough physical exam to make sure that there’s no medical problem that would be made worse by dieting.


September 23, 2011 at 8:26 pm Leave a comment

10 Tips For Speeding Up Your Metabolism

Weight management is a balancing act between taking in calories and burning them up. New research suggests that the way your body burns energy may be at least as important as how much you eat. Try these tips for keeping your body’s idle speed high.


When you deprive yourself of food, your body reacts protectively against an ancient threat: famine. Your resting metabolic rate — the calories you burn just to keep your body going — drops to a lower level to conserve energy. Your body works harder to preserve the food it gets by storing it as fat. That’s why people who regularly diet have higher percentages of body fat than nondieters. Instead of counting calories, focus on cutting back on the fat and sugar in your diet.


Exercise helps you lose weight in several ways. It raises your resting metabolic rate, thus offsetting the lowering effects of dieting and helping you burn more calories even when at rest. Strength training is especially important here because it increases the amount of muscle you have. And, muscle cells burn more calories than fat cells.


After 30 minutes of low-intensity exercise — walking, bowling, gardening — your body begins to burn stored fat for energy.


Choose high-energy exercise — such as walking, bicycling, cross country skiing, swimming, step aerobics — that gives your arms and legs a good workout.


Your body gets efficient at doing the same exercise day after day and you burn fewer calories. Try alternating gym workouts with outside activities. Or, change your routine every six weeks. You’ll burn more calories — and you won’t get as bored.


People who skip breakfast burn 5 percent fewer calories than those who eat a healthy morning meal.


Both may inhibit the loss of abdominal fat. That’s why drinkers and smokers tend to be bigger around the waist than abstainers.


The evidence is that women’s bodies burn more calories between ovulation and menstruation. That’s why sugary snacks look so good then. Don’t starve yourself, but if you can resist the cravings for high-energy foods, your body will burn fat stores for energy.


Your body is very efficient at turning the fat you eat into body fat. It takes a lot more energy to turn carbohydrates into fat. That’s why cutting back to less than 30 percent of your calories from fat can help you reduce your body fat more than just cutting total calories.


Studies show that eating only one or two large meals tends to lower your resting metabolic rate. Make sure you eat three small meals and a healthy snack or two.

September 23, 2011 at 8:23 pm Leave a comment

Who is your target audience, and what do they want?

(This is a vital question for your marketing, and the ideal starting point for making your marketing effective)

In a recent survey (by Anne Seig) NONE of the entrepreneurs asked (~22,000) could actually answer – Who their target market was. So if you are struggling to find your target market then here is an exercise that walks you through

“Who is your target audience is, and what do they want?”

It starts with asking and then answering the right questions:

  • Who is your target market?
  • What are they looking for?
  • What are they thinking about?
  • What are they talking about?
  • What problems are they facing that you can solve?

To make this even more real a scenario, let’s pretend we’re selling a nutritional shake that is designed to help people lose weight. And our goal is to sell as much of this product as possible.

In order to be successful with this, we have to know who we’re talking to. It should be so tight that you could almost name them, if you knew their name, but you should be able to recognise who they are. Therefore your definition has to be ULTRA SPECIFIC.

I am going to call this a campaign because we can create multiple campaigns that target different audiences. There are always several audiences we can consider. We just have to choose ONE and start.

Here are three SPECIFIC examples for two DIFFERENT audiences we could consider targeting:

  • Post pregnancy woman who would like to lose the remaining pregnancy weight that they’re still carrying 6+ months after having given birth.
  • Woman who want their husbands to lose weight, be healthier, have more energy and have a quick replacement for lazy fast food decisions when they’re in a hurry.
  • People who have purchased weight loss products before, but are always frustrated with the results.

Do you see how you’ll “speak” to these audiences differently?

Do you see that for each group you will relate differently to their pain?

It’s significantly different for each of the target audiences.

There isn’t really anything complicated about this, but it does require effort.

Your message has to be tailored to each of these audiences.

That means your capture pages, your emails, your blog posts, your Facebook updates, your webinar presentations, your offline presentations, YOUR ADS, even your conversations … must zero in on this specific audience.

Let’s take a closer look at the first example from above…

We’re going to target post pregnancy woman who would like to lose the remaining pregnancy weight that they’re still carrying 6+ months after having given birth.

Let’s think about this even closer. We have to if we hope to reach any audience.

Here are the deeper thinking characteristics of this audience:

  • They’re nursing. Therefore they burn a lot of calories and get extremely hungry — fast.
  • They’re consciously mindful to eat healthy. It’s an emotional value.
  • So they read books and magazines popular for good health, preparation of healthy “green” recipes. Take the spinach smoothie recipe for example. They like it. It’s so healthy it feels healthy. But whenever they do drink them, it doesn’t fill them up enough. They quickly get hungry again, and it’s this perpetual hunger that is both an annoying frustration as well as culprit for not being able to lose those nagging last few pounds (or more).
  • They don’t work. They are stay at home mums.
  • They arrange play dates with other like-minded mums that have kids near or at the same age.
  • This audience has their own social network both offline and online (primarily Facebook). It’s the offline activity that feeds the online social activity that initiates more offline activity – unique cycle. This creates a lot of word of mouth social proof about any number of things – weight control is one of them.
  • Money IS an issue for most of this audience. They have influence on all major family purchases, but hold absolute dominion over smaller purchases including food.
  • They justify purchases with logic. Not prone to emotional purchases – most of the time they’re not anyway.
  • If they were to purchase and sustain using the health related weight loss product, and if they received results, they’d become active evangelist, and spread the word to their peers.
  • This potentially makes them great referrers.

Do you see how deep we’ve gone here? Do you see what I’ve done here?

If not, please reread the paragraph section above. It’s a perfect example of plunging deep to understand a target audience.

September 15, 2011 at 12:02 pm Leave a comment


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