Posts filed under ‘Marketing advice’

Who is to blame if you are drowning?

I got a telephone call last week from, Chris, an old BNI buddy of mine bemoaning the state of the market. “There’s no clients! Business is bad! No one has any money and those that do aren’t biting”. So I asked him “Whose to blame?” a simple question that required a simple answer. Well you should have heard him. He started shouting down the telephone, calling me for everything, “What kind of coach or therapist are you? I call you up for some sympathy and support and all you do is tell me it’s MY FAULT!”

“No.” I said, “I didn’t say it was your fault – You Did. Anyway, sympathy won’t put food on the table or fend off bankruptcy and as for support. Why would I want to climb into your hole? I can’t help you if we are both in the same place, can I?”

“So now, you have established whose fault you think it is then perhaps together we can do something about getting you out.”

My response might appear a little harsh but it involves three Mindskills Approach techniques.

  1. Pattern Interrupt: Adapted from NLP – It involves breaking the emotional state and is an excellent technique for when someone is stuck in self-pity. You do have to be careful and have a strong rapport otherwise they might get physical or break ties. If a client, friend or colleague is in a hole then they cannot see the horizon and if we climb into their hole beside them then we are of little help. Our job is to get them to look up and at least that way they can see the stars.

    As a little side bar: I don’t know if you have ever tried to pull someone up out of a hole or up onto a platform but it is almost impossible if they are looking at their feet.

  2. Psychometaphorics: Here you recreate their environment. You build a subconscious picture of where they are and make a slight alteration pointing towards a solution. Chris was in an emotional hole and by the language structure he was using he wanted company in the hole beside him. In my head I pictured the scenario and then took my scenario into his mindset. I then told him he was in a hole and there was no way I was climbing in beside him. If he wanted out then he had to raise his head.


  3. First Principle Mapping: When someone is overwhelmed by problems then they need to clear their head so they can create a firm foundation upon which to build. In Chris’s case just raising his head unburdened his shoulders.

Now we can start to build.

There is too much effort to even attempt to help someone if they are unwilling to even try and help themselves. However, sometimes people may have become so weak with treading water that they are exhausted and cannot help themselves. On occasions like this it is vital that you get them to stop fighting and drop the weights that are dragging them down.

If fact what tends to happen when those very same anchors that are sinking them, drop to the bottom they become platforms on which to stand.

What was deep stormy water has now become shallows because you have let go. Now you can stand on those old troubles that used to bother you in the past and see a way forward.

It is not about fault. No one is to blame. That is just another burden, so drop it. If you are not making money or you are drowning in your problems then do something about them.

I’ll be frank with you. No one can hear your screams. No matter how loud you shout. Certainly not until you get their attention and at this point in time there are thousands who are shouting themselves hoarse.

Let me tell you a story:

You probably know this one but it could be about you.

During the floods an old minister’s house was being entrenched. The waters were rising and he had to climb onto the roof. He shouted out to his God asking for deliverance. And at that time along came a floating log. The old minister was busy wailing and let it pass. He waters rose higher and he had to climb onto the chimney breast. He called again to his God and at that moment along came a drifting boat. Again he let it pass. Then the waters rose even further and the old minister drowned. When he got to heaven he presented himself to his maker. Angrily he asked “Why didn’t you answer my prayers?” To which his God answered ” I did but you were too busy with your eyes closed, screaming for help, that you let them pass. If only you had stopped wailing for a moment and opened your eyes you would have seen. Then all you needed to do was step onto the log or the boat and the current would have taken you to safety.”

So if like Chris, or the old minister and you are drowning with overwhelming problems then – just stop for a moment and look for your life raft.

“Where do I start?”  I hear you ask. 

To find Out How The Mindskills Approach can help you – For a Trial (No Cost/No Obligation) Coaching Session.

Register at:

 or contact me on to arrange a chat. 

Wilf Archer   Blog:


September 3, 2009 at 7:14 pm Leave a comment

Marketing Hypnosis and Coaching

If you want to make a living from hypnosis then there is one thing that you need to learn – Learn how to Market your business. It doesn’t matter if you are marketing offline or online – you need to know how to market. Marketing is not selling or advertising – Marketing is not posters or leaflets – Marketing is not what most hypnosis training organisations think it is. Don’t make the mistake of thinking that advertising is marketing. Nothing is further from the truth.

One of the problems is that many new to business (therapy, stage, or any business) seem to think that clients will beat a path to their door. Nothing could be further from the truth. Not only that but clients are a heck of a lot more discerning nowadays. I am going to tell you the hard truth here – people don’t care about you or your therapy business. So you can be as qualified and competent as anyone but unless you market yourself properly – you will starve.

Let me tell you a secret – there are hundreds of gurus out there who will try and teach you how to market your business and all they do is tell you how they market their business. Your marketing is a personal presentation of you and a reflection of your potential client’s personality. I market to corporate clients and I do that differently to how I market to coaches or therapists. However, if there is one piece of advice that is sooooo important this is it – NICHE. Be known for something. Clients have a specific problem and look for specific solutions. Be that solution. If you have an in-growing toenail you don’t seek a brain surgeon you seek a chiropodist. If your client is wanting to lose weight they seek weight loss advice. The fact that you can help is no good if they aren’t looking for you. They will pay top dollar for an expect and pennies for a generalist.

I cannot tell you how to run your business but what I would suggest is that you should know what the minimum income you need to support a comfortable lifestyle and then set your marketing strategy accordingly. Your marketing should be at least 50% of your working week. In my case my working week averages out at around 55% marketing, 35% preparation of materials and 10% earning an income. That is why I choose niche markets that can accommodate my fees. So find a niche, one that can pay you what you want to charge and focus your marketing efforts on them.

OK to some free marketing efforts – marketing nowadays is a heck of a lot easier than it was ten years ago. The world has changed and so must you. You need to become internet savvy. You don’t need to be an IT expert but you need to know some basic tools.

Marketing Tip 1. Create high quality, unique content.
Marketing Tip 2. Update and Keep adding content.
Marketing Tip 3. Get a memorable domain name.
Marketing Tip 4. Buy the wrong domain name.
Marketing Tip 5. Invest in an easy to read domain name.
Marketing Tip 6. Use keywords in image files.
Marketing Tip 7. Do some serious keyword research.
Marketing Tip 8. Improve your page titles.
Marketing Tip 9. Learn organic SEO.
Marketing Tip 10. Submit to directories.
Marketing Tip 11. Submit to niche directories.
Marketing Tip 12. Use Article distribution.
Marketing Tip 13. Write articles for other sites.
Marketing Tip 14. Submit articles to newsletters.
Marketing Tip 15. Submit hints to blogs.
Marketing Tip 16. Make sure you use keywords in online profiles.
Marketing Tip 17. You want one way links.
Marketing Tip 18. Invite others to publish content.
Marketing Tip 19. Niche newsletter publication.
Marketing Tip 20. Newsletter directories.
Marketing Tip 21. Publish a mini-course.
Marketing Tip 22. Write testimonials.
Marketing Tip 23. Be helpful in forums.
Marketing Tip 24. Post free ads in forums.
Marketing Tip 25. Be helpful in discussion lists.
Marketing Tip 26. Keyword rich press releases.
Marketing Tip 27. Create a lively blog.
Marketing Tip 28. Blog RSS feeds.
Marketing Tip 29. RSS to email.
Marketing Tip 30. Remove broken links.
Marketing Tip 31. Podcasting.
Marketing Tip 32. Use reliable hosting.
Marketing Tip 33. Tweak internal linking.
Marketing Tip 34. Twitter properly
Marketing Tip 35. Use Web 2.0 to its fullest advantage
Marketing Tip 36. Chase new fads and hot topics.
Marketing Tip 37. Chase new affiliate programs.
Marketing Tip 38. Analyse your logs.
Marketing Tip 39. Join and attend business associations.
Marketing Tip 40. Add a forum to your site.
Marketing Tip 41. Write free reports or white papers.
Marketing Tip 42. Write brandable reports.
Marketing Tip 43. Submit to ebook directories.
Marketing Tip 44. Offer to be a columnist.
Marketing Tip 45. Write a regular article for a Niche magazine.
Marketing Tip 46. Write a regular article for a general magazine.
Marketing Tip 47. Offer to moderate part of a forum.
Marketing Tip 48. Do something funny and outrageous.
Marketing Tip 49. Be outrageous or controversial.
Marketing Tip 50. Tag your blogs.
Marketing Tip 51. Newspaper websites.
Marketing Tip 52. Upload and tag your photos.
Marketing Tip 53. Use gimmicks.
Marketing Tip 54. Create deliberate “link bait”.
Marketing Tip 55. Syndicate your material.
Marketing Tip 56. Position yourself as an expert.
Marketing Tip 57. Create a profile on
Marketing Tip 58. Combine JV’s with email capture.
Marketing Tip 59. Create unique offline advertising promos.
Marketing Tip 60. Place a link in Yahoo! Answers.
Marketing Tip 61. Get links from eBay.
Marketing Tip 62. Get links from AdSense.
Marketing Tip 63. Add useful comments to blogs.
Marketing Tip 64. Add sticky content.
Marketing Tip 65. Add classified ads to your site.
Marketing Tip 66. Social networking.
Marketing Tip 67. Create your own fanclub.
Marketing Tip 68. Trade ads in newsletters.
Marketing Tip 69. Leave your card in less obvious places.
Marketing Tip 70. Create free web-based software.
Marketing Tip 71. Create downloadable software.
Marketing Tip 72. Get publicity for your software.
Marketing Tip 73. Create a funny video.
Marketing Tip 74. Use a signature file.
Marketing Tip 75. Think viral.
Marketing Tip 76. Email page to a friend.
Marketing Tip 77. Add to favourites.
Marketing Tip 78. Start an affiliate program.
Marketing Tip 79. Remember About us pages.

If all this is gobbledegook or daunting then I have a few possible solutions for you.

    1. Invest in a mentor and coach. Make sure you get one that understands your business and can also help you develop YOUR niche market using the latest online resources.
    2. Attend a group seminar/workshop run by someone who can explain how all this stuff affects you and how to make the most of it.
    3. Get hold a good Internet Marketing Video Training programme on CD ROM or DVD.
    4. Learn to be different by stepping outside the mould.

Nobody can make you successful. That is your job. However, what a lot of struggling business people do wrong is to gather information and knowledge in the vain hope of success. It doesn’t work that way. In fact if you have ever watched the movie ‘The Secret’ and believe that all you need to do is set in motion the Law of Attraction then you have fallen victim to the biggest con on the century. For the Law of Attraction to work you need to recognise opportunities when they come up and then know how to take the fullest advantage of them when they do. It is a bit like a kid playing soccer, they shout for a pass and when it arrives they trip over their feet in the excitement.

How to be successful in any business is to learn to master the rudiments i.e. crawl, walk then run. Nowadays a successful business must also embrace new technology and that is why a good coaching programme is so important.

If you are looking for that essential support then let me know and I’ll see what I can do. I am pretty busy just now but I can certainly help you with all 4 of the above.

Drop me a line at and we can arrange a time when we can talk.

Take care


June 17, 2009 at 10:59 am Leave a comment


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